William Hill is at peril to be branded a continuing bridesmaid when it appeared yesterday that it had held discussions of a merger a year ago with the Vegas casino giant which owns Caesars Palace.
The bookmaker is reported to have contributed a cash-and-shares take over from Caesars Entertainment roughly nine to a year past, valuing up it to 3 billion, even though discussions were derailed by poor gambling at the group’s gambling places. It had tried to get 888 Holdings, which afterward awakened with Rank Group to produce a supply for William Hill which has been rebuffed.
Caesars, that has 5 3 casinos, is currently itself tipped to collapse to some bid in El Dorado Resorts, a competing casino operator who owns 20 % of William Hill’s enlarging American gambling betting firm and also has an industrial tie-up with the British bunch.
Analysts indicated the disclosure of this abortive agreement between Caesars and William Hill, first reported at The Sunday Times, might possibly be an effort by bankers to place the book-maker in drama, together using one opining that when El Dorado finished up consuming Caesars, a bidding to William Hill might possibly be “a plausible second step” for the expanded band.