Celebrating 30-years in company, Paddy power has confirmed that it will originate a ‘Museum of Mischief’ in its place of origin of Dublin, showcasing its most positive, controversial and fascinating advertising and marketing campaigns.
Working with Dublin-based mostly viewers engagement professional company Catapult, Paddy power advertising and marketing plans to initiate its ‘Museum of Mischief’ on 18 September.
They are living and interactive concept will exhibit Paddy power promoting all over the enterprise’s 30-yr heritage, during which the bookmaker has damaged faraway from general advertising principals, commenting on hospitable and political contexts.
Unafraid of difficult complicated considerations, Paddy power advertising and marketing has developed excessive-coverage campaigns on a number of themes together with; Irish abortion, LGBTQ rights, Brexit and sports corruption, securing plaudits and criticisms for the Irish legacy bookmaker.
during World Cup Russia 2018, Paddy power raised £170,000 for LGBT and equality inclusivity reasons via its ‘ Rainbow Russians’ campaign challenging prejudices and homophobia in soccer.
Planning for the outlet of its ‘Museum of Mischief’, Paddy power certain that it wanted to exhibit the interior tactics of establishing its advertising and marketing campaigns.