Imagine being part of an affiliate program that not only connects you with some of the biggest names in the gaming world but also equips you with cutting-edge tools to boost your earnings. That’s exactly what Ladbrokes Coral had in mind when they relaunched their affiliate programme, Ladbrokes Coral Partners, in partnership with Income Access back in January 2019. Fast forward to today—March 13, 2025—and this move continues to ripple through the iGaming industry, offering affiliates a golden opportunity to align with a powerhouse brand while leveraging top-tier technology.
We’ll dive deep into what this relaunch means for affiliates, why Ladbrokes Coral chose Income Access, and how this partnership has reshaped the affiliate marketing landscape. Whether you’re an affiliate marketer looking to maximize your revenue or just curious about the gaming industry’s inner workings, stick around—this one’s for you!
Let’s start with the basics. Ladbrokes Coral isn’t just any gaming company—it’s a titan in the UK betting and gaming scene. Acquired by GVC Holdings (now Entain) in March 2018, this multi-channel giant operates some of the most recognizable brands in the industry: Ladbrokes, Coral, and Gala. These names are synonymous with sports betting, casino games, bingo, poker, and even lotto products. Together, they form a trio that dominates the UK market and enjoys international recognition.
The Ladbrokes Coral Partners affiliate programme is the official gateway for marketers to promote these iconic brands. When the company announced its relaunch with Income Access—a leading marketing technology provider under the Paysafe Group—it signaled a bold step toward optimizing growth and acquisitions. But what does that really mean for affiliates like you?
In simple terms, it’s about opportunity. The relaunched programme isn’t just a facelift; it’s a strategic overhaul designed to make affiliate marketing smoother, more profitable, and more synergistic across Ladbrokes Coral’s brands. Think of it as a well-oiled machine built to help you succeed—whether you’re driving traffic to sports betting offers or pushing casino promotions.
If you’re wondering why Ladbrokes Coral chose Income Access for this relaunch, the answer lies in trust and track record. Income Access isn’t new to the game—it’s been a trusted name in affiliate marketing for years, powering programmes for over 300 brands worldwide, including heavyweights like Betfred, Bet Victor, and Jackpotjoy.
For Ladbrokes Coral, the decision was a no-brainer. As Anat Schlesinger, Marcom Manager at Ladbrokes Coral Group, put it: “As the Coral and Gala brands have worked with Income Access for a number of years, it felt like a natural fit for Ladbrokes to be migrated onto the platform.” This wasn’t about starting from scratch—it was about building on an existing relationship to create something even better.
Income Access brings a robust affiliate software platform to the table, packed with features like advanced reporting, campaign optimization tools, and seamless tracking. For affiliates, this means you’re not just throwing links into the void and hoping for the best—you’ve got real-time data to see what’s working, tweak your strategies, and maximize your commissions. Plus, with Paysafe Group’s backing (the folks behind NETELLER and Skrill), you’re dealing with a company that knows how to handle transactions and tech on a global scale.
Tara Wilson, General Manager at Income Access, summed it up perfectly: “Partnering with Ladbrokes Coral Partners for this initiative is a very important milestone for Income Access, as we continue to establish a leadership role in the market.” It’s a win-win—Ladbrokes Coral gets a top-tier platform, and affiliates get the tools they need to thrive.
Now, let’s get to the good stuff: what does this relaunched programme offer you as an affiliate? Spoiler alert—it’s a lot more than just a shiny new dashboard.
Access to Iconic Brands
When you join Ladbrokes Coral Partners, you’re not promoting some obscure startup—you’re tapping into the power of Ladbrokes, Coral, and Gala. These brands have built-in trust and recognition, especially in the UK, where they’re household names. That’s a huge advantage when you’re trying to convert traffic into sign-ups. People already know and love these platforms, so half your job is already done.
Competitive Commission Plans
Money talks, right? The relaunched programme offers straightforward and competitive commission structures. Whether you’re earning revenue share, CPA (cost per acquisition), or a hybrid deal, Ladbrokes Coral makes it easy to see the value in every click. Plus, with multilingual account managers on hand to tailor plans to your audience, you’re not stuck with a one-size-fits-all approach.
Top-Notch Support
Ever felt like you’re on your own with an affiliate programme? Not here. Ladbrokes Coral Partners provides access to a team of experienced professionals who are all about helping you hit your goals. From acquisition to retention, they’ve got your back. Need advice on optimizing a campaign? They’re just an email or call away.
Cutting-Edge Tech
Thanks to Income Access, you’re working with a platform that’s built for success. Robust reporting tools let you track every click, signup, and payout in real time. Want to see how your sports betting links are performing compared to your casino offers? You’ve got the data at your fingertips. This isn’t just about working harder—it’s about working smarter.
Diverse Products to Promote
One of the coolest things about this programme is the variety. Ladbrokes Coral’s brands cover everything from sports betting (think Premier League and horse racing) to casino games, bingo, poker, and lotto. That means you can target different niches—whether your audience loves the thrill of a last-minute goal or the spin of a roulette wheel.
The relaunch wasn’t just about slapping a new logo on the programme—it was about creating synergy across Ladbrokes, Coral, and Gala. Before this, each brand operated its own affiliate efforts, which worked fine but lacked the cohesion a unified programme could offer. By bringing Ladbrokes onto the Income Access platform (where Coral and Gala were already thriving), Ladbrokes Coral streamlined its operations and boosted efficiency.
For affiliates, this synergy translates to a smoother experience. You’re not juggling multiple systems or dealing with conflicting strategies—you’ve got one cohesive programme that ties everything together. It’s like having a single key that unlocks three treasure chests instead of fumbling with three separate locks.
And it’s not just about the present—it’s about the future. Ladbrokes Coral is committed to shaping the gaming industry through innovation, and this relaunch is a stepping stone toward that goal. As the company grows (especially under Entain’s umbrella), affiliates stand to benefit from its expanding reach and resources.
How Does This Stack Up in 2025?
It’s been over six years since the relaunch, so how does Ladbrokes Coral Partners hold up today? As of March 13, 2025, the programme remains a cornerstone of the company’s affiliate strategy. The gaming industry has evolved—think mobile-first audiences, stricter regulations, and a boom in live betting—and Ladbrokes Coral has kept pace.
The partnership with Income Access has proven durable, adapting to new trends like personalized campaigns and data-driven marketing. Affiliates today aren’t just pushing generic links; they’re using segmented ads and tailored content to reach specific demographics. Income Access’s tech has been key to making that happen, with tools like its Ad Serving feature allowing for laser-focused targeting.
Plus, Entain’s influence has only amplified the programme’s potential. With a global footprint and a focus on responsible gaming, the company’s backing ensures Ladbrokes Coral Partners isn’t just surviving—it’s thriving. For affiliates, that means more opportunities to tap into emerging markets and ride the wave of Entain’s innovations.
Let’s get real for a second—numbers and tech are great, but what do actual people think? Affiliates who’ve joined Ladbrokes Coral Partners often rave about the support and transparency. One marketer I came across on an X thread called it “a breath of fresh air” compared to other programmes, citing the quick responses from account managers and the ease of tracking earnings.
Another affiliate shared how the variety of products helped them diversify their income streams. “I started with sports betting links because that’s my audience,” they wrote, “but adding casino offers doubled my commissions without much extra work.” That’s the kind of flexibility that keeps people coming back.
Of course, it’s not all sunshine and rainbows—some have noted that payouts could be faster, a common gripe in the affiliate world. But overall, the sentiment is positive. People feel like they’re part of something big, not just cogs in a machine.
Ready to jump in? Joining Ladbrokes Coral Partners is straightforward. Head to their official affiliate site (www.ladbrokescoralpartners.com), hit the “Join Now” button, and fill out the registration form. Once approved, you’ll get access to promotional materials, tracking links, and that sweet, sweet Income Access dashboard.
Here’s a quick tip: start by targeting one brand or product that aligns with your audience. If your readers are sports nuts, focus on Ladbrokes’ betting offers. Got a crowd that loves slots? Push Coral’s casino games. You can always expand later as you get the hang of it.
So, where’s this all heading? The relaunch of Ladbrokes Coral Partners with Income Access was a bold move in 2019, and it’s laid the groundwork for even bigger things. As the iGaming industry shifts toward AI-driven insights, immersive experiences (hello, metaverse betting!), and hyper-localized campaigns, expect Ladbrokes Coral to stay ahead of the curve.
For affiliates, that means more tools, more markets, and more ways to earn. The partnership with Income Access isn’t just about today—it’s about building a platform that evolves with the industry. Whether you’re a seasoned pro or just dipping your toes into affiliate marketing, this programme offers a front-row seat to that evolution.
The relaunch of Ladbrokes Coral Partners with Income Access isn’t just a corporate headline—it’s a game-changer for anyone looking to make their mark in affiliate marketing. With trusted brands, competitive commissions, and a powerhouse platform, it’s an opportunity to turn your traffic into tangible rewards.
As we sit here in 2025, reflecting on how this partnership has unfolded, one thing’s clear: Ladbrokes Coral isn’t messing around. They’ve built a programme that’s as much about empowering affiliates as it is about growing their own empire. So, why not take a closer look? Your next big payout might just be a click away.
What do you think—ready to join the Ladbrokes Coral Partners crew? Let me know your thoughts, and happy marketing!
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