The biggest sponsor in golf, the HSBC commented on the future of the sport just after being announced that golf will be part of the Olympic Games next year. Giles Morgan, the head of the HSB Company believes that this is exactly what golf needed to prevail and be a good sport just like the top sports are, and just like golf was more than 15 years ago. In recent times golf has had fewer and fewer of new players registering as professionals and that has been causing troubles for the whole golf community.
It is a common question heard the last five years, and the answer is yes – more and more people take cycling than golf, and more golfers replace their golf kit with two wheels and journey around the country. In the survey that happened in Great Britain more than 2 million players since April 2013 to April 2014 took the wells and something around 710 400 people took the golf kits and hit the court. The golf people has downgraded for around 200 000 in the last eight years where cycling gained around 250 000 in the last year alone. This does not count people who are going to work on their bikes, but people who professionally have taken this sport.
In the last 24 months the same survey says that golfers who took golf as their first sport failed to find any interest to the game and swapped it with bikes – it is around 20% of people who have done that in search of a more active sport. Around 10 percent of the people swapped to swimming as well.
Nobody knows why this is the case with modern golfers and cyclers. Maybe it is the lack of action and satisfaction that the golf can or cannot offer. Or maybe it’s the lack of activity or competitors that can take you to a whole new level trying to beat them. It most certainly isn’t the lack of prize money, as it is one of the most expensive sports on the planet that rang along with football and tennis. Maybe it is something that the cycling can offer but you first have to get bored from the one to go to the other.
The lack of advertising the calm and cool game may be one of the reasons why people take cycling more than golf, and maybe it’s the same reason that they enjoy swimming more than golf as well.
One thing is sure, if the pace doesn’t change we might see few golfers as the year passes by and the sport might eventually die. Let’s hope that this will never happen, as I am sure they will find a way to fix it.
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