Fade the Public System
This coined term is one of the old fashioned strategies in the betting market though some people currently find it still useful. If you looked at how games were played, there was that particular one team that always conquered almost every team and became a darling to many. Such teams were rated highly by the fans who placed their faith in them by massively betting for them and this is what the system took advantage of. The system is that a bet is placed against the public opinion and bookmakers shade their lines appropriately. This would cause imbalanced odds where the bookmarker benefits a lot alongside those betting against the public. This system has been abandoned because of the not maximizing gains.
Enter the Professional Friendly Bookmaker
The imbalance of the fading system saw many professional bettors go against the public and since this was the similar line with which bookmakers profited, they started limiting their bets. The professional friendly bookmaker did one simple thing, setting the lines correctly. This was a result of a long term expectation because at some point they were guaranteed of profits. Though considered riskier, the accompanying gains were equally handsome as the risk takers can confirm. This correct lines eliminated the professionals bait and everything was brought on level ground.
The Recreational Bettor Challenge
These are the kind of people who look forward to spotting arbitrage in the odds that have been set by different bookmakers. In the event of that happening, whatever the amount of money they commit, they are sure of getting risk free profit. This has helped keep in check bookmakers who try to go off their lines because they will surely make large losses.
The Current Scenario
The market has opened up such that apart from the traditional bets of who wins or loses, derivative betting is the way to go. Here you bet on other events such as both teams scoring, who will score first or what the score line might look like taking an example of soccer. It is therefore in order to take this new chance offered as they can come tagging along with profits.