If you were to single out a brand that effectively covers both casino and sports betting markets in a way that was a step above the competitors, especially in the US, then it’s a fair bet you would lean towards naming DraftKings. As far as a player in either industry, DraftKings is a company that delivers the goods and has an impressive reputation.
DraftKings posted strong financial results last week, with Q4 revenue for 2021 showing revenue of $473 million, which was a big improvement on the $322 million reported for the same period the previous year.
The fact that the market for both sports betting and online casino action is growing almost on a monthly basis, as new territories pass the relevant legislation allowing residents of legalized states to bet and pick a relevant licensed, regulated provider.
Prior to bettors or either variety, sports or casino, a typical user will search through relevant assessments of brands before they sign-up and it’s worth noting that most DraftKings reviews are positive in all key areas and if you couple that with the fact that company is now a household name, and you have a perfect storm that bodes well for the medium to long-term prospects.
DraftKings is live in 17 states, and importantly the two latest to have joined that number, New York and Louisiana, mean that the total population that the brand covers is around 36% of the US total.
They are also moving on with mobile launches in Ohio and Maryland (as well as Ontario), and thus their market share is set to only increase. The signs are that Georgia, Kansas, Massachusetts, Minnesota, Missouri, and North Carolina are pencilled in as states likely to pass online legislation in 2022, so the sky really does seem to be the limit as far as the reach of both online gambling and DraftKings.
Areas of Strength
DraftKings is very much a mainstay of online gambling activity, and when it comes to their sports betting arm, they lead the way in many areas. Their site and app interface is far and away superior to the competition, and perhaps more importantly, their odds markets are competitive when compared to their rivals.
As for their casino service, again, it’s a cut above the rest. It’s an easy-to-use platform with hundreds of games and a smooth, slick, and speedy service that seems to engender loyalty from its users, and that’s key to their growth. In other words, when users sign up with the DraftKings casino site, they rarely move on elsewhere.
Both sports betting and casino arms of the DraftKings empire offer strong VIP and Loyalty programs, which helps to take care of retention and the enticement of their welcome bonuses and promotions drives the push to constantly be growing their user base.
All in all, DraftKings is in a strong position in both areas of the gambling market and isn’t likely to loosen its stranglehold any time soon.
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