The casino was an original idea of Andrew Black back in 1998. He wanted to establish an online casino where gamblers could gamble among each other. The players would put up their stakes and other players would identify them and then accept the bet. Andrew Black named this idea open-market gambling and after talking over his idea with Edward Wray, they developed a company titled The Sporting Exchange Limited. In 2000, the Betfair casino was brought forth as one of the first betting online casinos. It is licensed by the government of Malta and its games are run by Playtech. However, players from the United States are usually restricted.
The games offered by the casino with slots been the most common. Table games are also played in the casino including blackjack and Roulette with a variety of specialty games, iconic games which comprise of Marvel series slots are also available. The casino guarantees security to all its customers with the 128- bit encryption technology. This protects player’s data from being leaked to in appropriate members. To ensure fair play the games are usually tested through the Gaming Associates.
The International calling phone number is +44 207 074 7272 while in the United Kingdom the number is 0844 871 7000.
Betfair Affiliates is the official Betfair casino affiliate program it is a multi-platform gaming site which offers players a wide range of casino games including slots, table and poker games, bingo and sports-betting and runs under the NetRefer software. The games are from Net Entertainment and Playtech software. The software features customized features and offers affiliates details regarding marketing strategies.The casino is available through web and mobile. There is a commission offered by the affiliate program to players when they refer other players and is in the form of net revenues. There is a sub affiliation program that gives affiliates earnings at every end of the month.
Betfair casino is the only brand under Betfair affiliate program.
In 2009 the casino had a turnover of $50 million.