The Rise of Sports Betting in the US

The Rise of Sports Betting in the US

Posted on May 12, 2025 by in Gambling
The Rise of Sports Betting in the US

Sports betting has transformed from a niche activity to a mainstream phenomenon in the United States, reshaping the sports industry, economy, and even how fans engage with their favorite games. The pivotal moment came in 2018 when the Supreme Court overturned the Professional and Amateur Sports Protection Act (PASPA), unleashing a wave of state-level legalizations. Today, with billions in revenue and millions of bettors, sports betting is a cultural and economic force. This article explores the historical roots, legal shifts, market growth, technological advancements, and the social and economic impacts of this booming industry, while also looking at what the future might hold.

Historical Context of Sports Betting in the US

Early Beginnings

Sports betting in the US dates back to the early 19th century, when horse racing became a popular pastime for wagering. By the late 1800s, over 300 racetracks dotted the country, reflecting Americans’ enthusiasm for betting (Borgata Sports Online). Boxing also drew bettors, with figures like Jack Dempsey capturing public imagination. However, scandals, such as the 1919 Black Sox scandal—where eight Chicago White Sox players were bribed to throw the World Series—tainted betting’s reputation, leading to stricter regulations (Borgata Sports Online).

The Era of Restriction

The 20th century saw waves of anti-gambling sentiment, often driven by religious and moral concerns. By the mid-1900s, organized crime’s involvement in betting prompted federal action, including the 1961 Federal Wire Act, which aimed to curb interstate gambling (The Washington Post). In 1992, Congress passed PASPA, effectively banning sports betting nationwide, except in Nevada and a few other states with existing lotteries (Wikipedia: PASPA).

The Turning Point: PASPA’s Repeal

PASPA’s restrictions held until May 14, 2018, when the Supreme Court, in Murphy v. National Collegiate Athletic Association, ruled it unconstitutional. The 6-3 decision argued that PASPA violated states’ rights by dictating their legislative choices, opening the door for states to legalize sports betting (USA Today). This landmark ruling marked the beginning of the modern sports betting boom.

Legalization and Current Status

Rapid State-Level Adoption

Following the 2018 ruling, states moved quickly to legalize sports betting. By March 2025, 38 states, plus Washington, D.C., and Puerto Rico, have legalized some form of sports betting, with 32 offering online and mobile options (Gaming Today). Missouri is poised to become the 39th state, with a planned launch by December 2025 (Deadspin). States like New Jersey and New York have emerged as leaders, with New Jersey’s early adoption making it a model for others (Legal Sports Report).

Models of Sports Betting

States have adopted varied approaches:

  • Online and Mobile: Most states allow betting via apps like DraftKings and FanDuel, which dominate the market.
  • In-Person: Some, like Mississippi, restrict mobile betting to casino premises, requiring physical presence (PGA Tour).
  • Retail Sportsbooks: Casinos and racetracks often host betting facilities, creating local hubs.
State Online Betting In-Person Betting Year Legalized
New Jersey Yes Yes 2018
New York Yes Yes 2019
Mississippi Limited Yes 2018
Missouri Planned (2025) Planned (2025) 2024

Ongoing Developments

While 38 states have embraced sports betting, efforts continue in states like California, Texas, and Georgia, where large populations promise significant markets. However, political and cultural resistance has slowed progress in these regions (Forbes). Federal proposals, like the SAFE Bet Act, aim to regulate aspects like advertising and AI use, indicating a maturing industry (Legal Sports Report).

Market Growth and Economic Impact

Explosive Revenue Growth

The sports betting market has seen remarkable growth since 2018. According to the American Gaming Association, revenue rose from $7.56 billion in 2022 to $11.04 billion in 2023, a 46% increase, driven by new state markets (American Gaming Association: State of the States 2024). In 2024, the industry posted a record $13.7 billion in revenue, with a total handle (amount wagered) of $149.7 billion (ESPN). Projections for 2025 suggest revenue could reach $15.8 billion, assuming a 10.73% growth rate (RG.org: U.S. Sports Betting Revenue 2025).

Economic Contributions

The industry’s economic impact is substantial:

  • Tax Revenue: States collected $2.8 billion in taxes in 2024, up 32% from 2023. New York led with over $1 billion, funding schools and infrastructure (CBSSports.com).
  • Job Creation: Legal sports betting supports over 200,000 jobs, from sportsbook staff to tech developers (American Gaming Association: Economic Impact).
  • GDP Contribution: The industry is estimated to add $22.4 billion to the US GDP, boosting local economies (Michigan Journal of Economics).

State-by-State Highlights

  • New York: $23.94 billion handle in 2024, generating $2.14 billion in revenue and $1 billion in taxes (RG.org).
  • New Jersey: $12.77 billion handle, $1.09 billion in revenue, and $156 million in taxes (RG.org).
  • North Carolina: Launched in 2024, it quickly became a top-10 market with $5.45 billion in wagers (Legal Sports Report).

Impact on the Sports Industry

Revenue and Partnerships

Sports betting has reshaped the sports industry by creating new revenue streams. Since 2018, the four major US sports leagues (NFL, NBA, MLB, NHL) have seen a $4 billion increase in revenue from sponsorships, media rights, and ticket sales, partly due to betting-driven engagement (Michigan Journal of Economics). Leagues have partnered with sportsbooks:

  • The NFL’s deal with BetMGM is projected to earn $2.3 billion annually (Michigan Journal of Economics).
  • The NHL has agreements with William Hill and MGM Resorts, integrating betting into broadcasts (Wikipedia: Sports betting).

Fan Engagement

Betting enhances fan interest, as wagers make games more exciting. Live broadcasts now often include odds and stats, catering to bettors and boosting viewership. For example, the NFL’s 2021 season saw record broadcasting deals worth $10 billion, partly attributed to betting’s impact on audiences (Michigan Journal of Economics).

Integrity Concerns

Despite the benefits, betting raises concerns about sports integrity. Scandals, like those involving athletes or referees, could undermine trust. Leagues have responded with strict monitoring and partnerships with integrity firms to detect suspicious betting patterns (1010XL). The NCAA has also highlighted mental health challenges for student-athletes facing harassment from bettors (NCAA).

The Role of Technology in Sports Betting

Mobile and Online Platforms

Technology has been a game-changer for sports betting. Mobile apps like DraftKings and FanDuel allow users to bet anytime, anywhere, driving accessibility. In 2024, 30% of commercial gaming revenue came from digital sources, up from 13% in 2021 (ESPN). These platforms offer user-friendly interfaces, secure payments, and real-time updates (FasterCapital).

Live Betting and Data Analytics

Live, or in-play, betting lets users wager during games, increasing engagement. Artificial intelligence and big data analytics power these features by analyzing player stats and game trends to set accurate odds. AI also personalizes betting recommendations, enhancing user experience (PB Valley Khao Yai Winery).

Emerging Technologies

Virtual reality and blockchain are on the horizon, promising immersive betting experiences and secure transactions. While still nascent, these innovations could further transform the industry (Mordor Intelligence).

Social Impacts and Responsible Gambling

Economic and Social Benefits

Sports betting generates significant tax revenue, often allocated to public goods. For instance, states use funds for schools, healthcare, and problem gambling programs (Money Digest). It also fosters community engagement, as fans bond over bets and games (Productiv Group).

Challenges of Problem Gambling

The accessibility of betting, especially via mobile apps, has raised concerns about addiction. The National Council on Problem Gambling estimates social costs of $14 billion, including healthcare, criminal justice, and job loss (Money Digest). Surveys indicate that 38% of young male bettors may bet more than they can afford (Money Digest).

Responsible Gambling Measures

To address these risks, states and operators have implemented:

  • Helplines: The National Problem Gambling Helpline offers support (National Council on Problem Gambling).
  • Betting Limits: Apps allow users to set spending caps.
  • Education Campaigns: Initiatives raise awareness about gambling risks.

Conclusion

The rise of sports betting in the US is a story of legal, economic, and technological transformation. From its historical roots to the 2018 PASPA repeal, the industry has grown into a $13.7 billion powerhouse, reshaping sports and society. While it brings economic benefits and fan excitement, challenges like problem gambling require careful management. As technology advances and more states legalize betting, the industry’s future looks bright, but balancing growth with responsibility will be key. The US sports betting landscape will continue to evolve, driven by innovation and public demand, making it a dynamic force in American culture.

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