Often relegated to the clubs of the third age, the game of bingo did not say its last word in 2017! Even though this famous lottery game pays less to casinos than other games like slot machines in terms of turnover, bingo remains one of the sure bets of the casino. Its user-friendly and easy-to-access appearance always attracts the crowd, especially when players do not like casino games with overly complex strategies and rules. The Partouche group understood this and it is for this reason that it has recently innovated by launching special evenings Bingo in its casinos. Back on the launch of this new offer at the Berck casino.
“According to the director of the Berck casino, Sandrine Baudrin, this first was a success with more than fifty players.The latter does not hesitate to emphasize the immense potential of bingo since it was a night out of school holidays.”
Partouche continues its diversification strategy
New strategy to target a new clientele, this is one of the axes of development of the group Partouche which wants to diversify the offer proposed in its many casinos with great shots of novelties and innovations. The appearance of bingo is part of the bold list of novelties of the group, present since 1973 in the French gambling market and with more than 47 casinos on the ground. By introducing the game of bingo in some of its casinos, a sort of test drive, Partouche targets a new audience: new players who are not necessarily accustomed to frequent gaming establishments and who prefer the friendly places in which sharing And relaxation are paramount. The special Bingo evenings seemed to be the ideal solution to attract and retain these potential new customers by offering a moment of entertainment accessible to all, far from the winning combinations of poker and sophisticated table games.
What is the record of this first night at the Berck casino?
The residents of Berck, who are used to playing casino games, now have the opportunity to participate in special Bingo parties in a relaxed atmosphere in the sumptuous casino of the Pas-de-Calais. A great first! Far behind the image of municipal halls sometimes glaucous to indulge in the joys of bingo, direction the magnificent casino of Berck. The latter comes to obtain the necessary documents authorizing him to exploit the game of bingo in his varied offer of gambling. Organized recently in the casino of Boulogne and Calais, Berck is also launched in the adventure of the famous game of lottery. According to the director of the Berck casino, Sandrine Baudrin, this first was a success with more than fifty players. The latter does not hesitate to emphasize the huge potential of bingo since it was a night out of school holidays. Indeed, this type of offer works even better during periods of holidays: the families take advantage of it to meet together during a convivial moment. A great way to introduce the establishment to new visitors who “desecrate” the casino world.
The participation is simple at the evening and is done quickly with the help of an identity card and registration fees for 25 €. And what about the winnings? Partouche does not hesitate to pamper new players with televisions, coffee machines but also tokens of machines, to use within the casino!